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NAT is a range of breakfast cereals created by Nestlé, designed to offer a more natural alternative with ingredients like whole grain and honey. The brand focuses on simpler recipes without artificial colors or flavors, targeting families looking for healthier breakfast options. While the brand was conceived within Nestlé's global innovation framework, it is part of the Cereal Partners Worldwide (CPW) venture.
Manufacturing of NAT cereals occurs in various locations across Europe to serve different markets, including facilities in France and or Spain depending on the specific product variant. The brand is under the ultimate ownership of Nestlé S.A., a Swiss multinational food and drink processing conglomerate, which is the largest food company in the world.
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