GRAD Luftfugter (Humidifier)

GRAD is a private label brand primarily associated with the Northern European retail market, specifically within JYSK and related hardware/home improvement outlets. The product featured is a compact 2W humidifier designed for indoor use.

While the brand is developed and managed by Danish-led corporate entities to serve the Nordic market (Denmark, Sweden, Norway), the manufacturing of these electronic appliances is outsourced to China. This model allows for cost-effective production while maintaining compliance with European standards like the CE mark visible on the packaging.

Currently, the brand functions as a store-specific or regional label for low-cost electronics and home climate products, with ultimate ownership tied to the Lars Larsen Group through its retail subsidiaries.