Made O'Meter
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Metamucil is an iconic health and wellness brand that has been a staple in digestive health since its introduction in 1934. Originally formulated by G.D. Searle & Company, the brand became famous for its use of psyllium husk as a natural source of dietary fiber. Over the decades, it has evolved from a simple powder into a comprehensive line of 4-in-1 multi-health fiber supplements designed to support digestive health, heart health, and blood sugar management.
The brand's journey through various corporate owners eventually led it to join the portfolio of Procter & Gamble (P&G) in the mid-1980s. P&G has since leveraged its global distribution network and research capabilities to modernize the brand's image and expand its product variations. Today, Metamucil remains a market leader in the fiber supplement category, primarily manufactured in the United States to serve North American and international markets under the umbrella of P&G's personal healthcare division.
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