Asda Orange Juice High Juice

Asda's High Juice range is a popular private-label concentrate line in the United Kingdom, specifically formulated to contain a higher percentage of fruit juice than standard squashes. This orange variant is produced and bottled within the UK specifically for Asda Stores Ltd.

Asda, originally established in West Yorkshire, England, became part of the American retail giant Walmart in 1999. In 2021, the brand returned to majority British ownership through a consortium including the Issa brothers and TDR Capital. As an ‘own-brand’ product, the brand origin and current ownership are deeply tied to the British retail landscape, providing a value-focused alternative to major beverage brands.