Frosch Green Lemon Dishwashing Liquid

Frosch is an eco-pioneer brand specializing in environmentally friendly cleaning and care agents. It was launched in 1986 by the German company Werner & Mertz GmbH, based in Mainz. The brand was established as a response to growing environmental concerns in the 1980s, introducing the first phosphate-free household cleaning agents to the German market. The brand's mascot, a smiling green frog, has since become a symbol of ecological efficiency and sustainability across Europe and beyond.

Manufacturing of Frosch products takes place at Werner & Mertz's state-of-the-art facilities in Mainz, Germany, and Hallein, Austria. These production sites are notable for their strict environmental standards, having earned EMAS (Eco-Management and Audit Scheme) certifications. The brand is a leader in sustainable packaging, utilizing 100% recycled plastic for its bottles and pioneering plant-based, biodegradable formulas. Werner & Mertz remains a family-owned enterprise, currently led by the fifth generation of the founding family.