Licor del Polo Acción 3 toothpaste

Licor del Polo is an iconic oral hygiene brand with deep roots in the Spanish market. Founded in the late 19th century—specifically in 1876—by Salustiano de Orive in Vitoria, Spain, the brand originally gained fame for its toothwater and later its toothpaste formulations using natural essences.

Today, the brand is owned by the German multinational Henkel, which acquired the business to bolster its personal care portfolio in Southern Europe. While the brand remains a staple in Spain, manufacturing is integrated into Henkel's global supply chain networks, particularly through large-scale production facilities in Germany and elsewhere in Europe. Henkel continues to manage the brand through its Henkel Consumer Brands division, focusing on innovation in whitening, breath freshness, and cavity protection.