Frugi Organic Kids Clothing

Frugi is a prominent British brand specializing in organic cotton clothing for children and nursing mothers. Founded in 2004 in Cornwall, United Kingdom, the brand was built on the mission to provide sustainable and eco-friendly alternatives to conventional baby wear, specifically focusing on designs that accommodate cloth diapers.

The brand's production is primarily centered in India, where most of its GOTS (Global Organic Textile Standard) certified organic cotton is grown and manufactured, though it also utilizes facilities in Portugal and Turkey for specific collections. This global supply chain allows the brand to maintain high ethical and environmental standards while scaling its operations.

In recent years, Frugi has transitioned from an independent family-owned business to being part of a larger corporate portfolio. In 2022, the brand was acquired by Reflections Paper Products (Reflektion), and it is currently owned and managed by the True Global investment firm, which focuses on sustainable consumer brands. The brand continues to operate with its original commitment to circularity and environmental stewardship.