Ben's Original Pre-Cooked Rice

Ben's Original, formerly known as Uncle Ben's, is a globally recognized brand of parboiled rice and other related food products. The product shown is manufactured in the European Union (indicated by the 'FR' code in the lot/best before section suggesting France) using Basmati rice from India and Pakistan and Jasmine rice from Asia.

Originally launched in the United States in the 1940s, the brand was created by Converted Rice Inc., which was later acquired by Mars, Incorporated. In 2020, the brand underwent a major rebranding to Ben's Original to address racial stereotypes associated with its previous name and imagery. Today, it remains a flagship brand under the Mars Food & Nutrition segment, headquartered in McLean, Virginia, USA.