yfood Smooth Vanilla meal replacement drink

yfood is a prominent German food-tech brand that revolutionized the meal replacement industry with its "This is Food" campaign. Founded in Munich in 2017 by Ben Kühn and Noël Bollmann, the brand focuses on providing balanced liquid meals that contain all essential vitamins, minerals, and macronutrients. Initially gaining fame through the German investment show 'Die Höhle der Löwen', the company scaled rapidly across Europe.

In 2023, the brand reached a significant milestone when Nestlé acquired a minority stake (approximately 49.95%), though the founders remain heavily involved in operations. The product shown features a special Fallout television series collaboration, highlighting the brand's modern marketing approach. Production typically takes place in modern facilities across Germany and Austria to serve the European market.