Nexba Naturally Sugar Free Soft Drink

Nexba is an Australian beverage brand that pioneered the 'Naturally Sugar Free' movement. Founded in 2010 by Troy Douglas and Drew Bilbe, the brand was built on the mission to provide great-tasting drinks without the health risks associated with sugar or artificial sweeteners like aspartame. Its products typically use a proprietary natural sweetener blend containing stevia and erythritol.

While Nexba started as a local Australian innovation, it has significantly expanded its footprint internationally. The brand is now a major player in the UK and European markets, emphasizing its commitment to health-conscious consumption. Manufacturing is distributed across multiple regions, including Australia and the United Kingdom, to serve local markets efficiently while reducing the carbon footprint associated with shipping liquids globally.

The brand remains under the management of its original founders through Nexba Pty Ltd, though it has invited strategic investment from various venture capital groups and private investors to fuel its global expansion. It continues to operate as an independent disruptive force in the global soft drink industry, focusing on fermented kombucha, no-sugar colas, and functional tonics.