Shelly 1 Gen3 smart switch

Shelly is a leading brand in the smart home automation sector, specifically known for its compact WiFi-operated relay switches. The brand was founded in Bulgaria and is the primary consumer-facing label for the company Shelly Group AD (formerly known as Allterco Robotics).

Most manufacturing and development take place in Bulgaria, where the company is headquartered in Sofia. Shelly Group has established itself as a significant European player in the Internet of Things (IoT) market, offering a wide range of devices that enable users to automate lighting, appliances, and energy management without requiring a centralized hub. The brand remains under the ultimate ownership of Shelly Group AD, which is publicly traded on the Bulgarian Stock Exchange and the Frankfurt Stock Exchange.