Marabou Twist confectionery

Marabou Twist is a classic Scandinavian collection of individually wrapped chocolate pralines and candies. Originally launched by the Swedish brand Marabou in 1959, it was inspired by the 'Celebrations' concept and tailored to Northern European tastes. The product name 'Twist' refers to the twisted ends of the traditional foil wrappers.

Today, the Marabou brand is owned by Mondelez International. While the brand has deep Swedish roots, production for the Nordic markets is often localized or distributed across European facilities within the Mondelez network to optimize supply chains. The brand remains a staple of Swedish confectionery history, though its ultimate ownership lies with a global American food conglomerate.