Amazon Basics Ruled Index Cards

Amazon Basics is a private-label brand owned by the American multinational technology company Amazon. Launched in 2009, the brand was created to provide consumers with value-orientated alternatives to expensive name-brand products, originally starting with basic electronic cables like HDMI.

Over the years, the brand expanded into almost every category, including kitchenware, bedding, and office supplies like the index cards shown here. These products are manufactured through a global network of contract manufacturers, primarily located across China, Vietnam, and India, depending on the specific product line and production costs at the time of order.

As a house brand, Amazon Basics is exclusively owned and operated by Amazon.com, Inc. The brand benefits from direct placement on their e-commerce platform, making it one of the most visible private labels in the world. Its headquarters remain in Seattle, Washington, USA.