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Welch's Fruit Snacks are a popular confectionery snack brand known for featuring fruit as the primary ingredient. Based on the heritage of Welch's, which was founded in Vineland, New Jersey, in 1869 by Thomas Bramwell Welch, the brand is deeply rooted in American agricultural history. The fruit snacks themselves are manufactured primarily in the United States through a long-standing licensing partnership.
The Welch's brand is unique as it is the processing and marketing arm of the National Grape Cooperative Association, a group of family farmers. However, the specific production and marketing of Welch's Fruit Snacks are managed by PIM Brands, Inc. (formerly known as Promotion in Motion), which is headquartered in New Jersey. This global snack food manufacturer manages the brand's presence in the snack aisle across North America and international markets.
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