Jacques Briochin Le Nettoyant Salle de Bain

Jacques Briochin is a historical French brand founded in 1919 in Brittany. Originally, the brand specialized in products for industrial professionals like mechanics and printers, notably with its famous soap paste. Over the decades, it successfully transitioned into the household market by emphasizing traditional craftsmanship mixed with natural, effective ingredients.

Today, the brand is widely recognized for its authentic identity and eco-certified formulations. The production remains localized in France, maintaining high quality standards. In terms of corporate ownership, the brand was acquired by Altaïr Group in 2021, a French group specializing in household maintenance and home care products, which continues to preserve the brand's heritage while expanding its distribution.