Felce Azzurra Classico Liquid Soap

Felce Azzurra is an iconic Italian brand with over a century of history in the body care and laundry sectors. Born from the perfumer's expertise of the Paglieri family in Alessandria, Italy, the brand is world-renowned for its 'Classico' fragrance, a secret recipe containing over a hundred ingredients from around the world. The product shown—a 500ml liquid soap refill—represents the brand's commitment to sustainability by using 83% less plastic compared to standard bottles.

Manufacturing takes place predominantly in Italy at the historic Paglieri production facilities. The brand has remained in the hands of its founding family for generations, maintaining its heritage as a quintessential symbol of Italian personal hygiene and fragrance expertise. Today, Felce Azzurra is the flagship brand of Paglieri S.p.A., which continues to lead the market in scented personal and home care products while expanding its international presence.