Lakrids by Bülow Classic Chocolate Coated Liquorice

Lakrids by Bülow is a premium Danish confectionery brand founded by Johan Bülow in 2007 on the island of Bornholm. The product shown, 'Classic', features a combination of sweet liquorice, smooth dulce chocolate, and sea salt. It represents the brand's pioneering effort to introduce chocolate-coated liquorice to a global audience.

The brand prides itself on local production, with all manufacturing taking place in their factory in Hvidovre, Copenhagen. This allows for rigorous quality control over the small-batch processes and sustainable practices, such as the use of recycled plastic jars.

Since 2016, the brand has been primarily owned by Valedo Partners, a Swedish private equity firm, while the founder remains involved as a significant minority shareholder and creative director. The company continues to expand internationally under this ownership structure, maintaining its headquarters and core production in Denmark.