OMO by Comfort Peony liquid laundry detergent

OMO is one of the world's leading laundry detergent brands, known as Persil, Surf, or Rinso in various international markets. In the Finnish market, it is prominently sold under the OMO name. This specific variant, OMO by Comfort Peony, is a liquid detergent formulated to work in harmony with Comfort fabric softeners, featuring a floral peony scent.

The brand has a complex history tied to the early development of soap flakes and detergents in the early 20th century. Today, it is a flagship brand of the British multinational consumer goods company Unilever. While OMO is a global brand, production for the Nordic market typically occurs in various European facilities to ensure efficient distribution across the region. Unilever continues to manage the brand's global strategy, focusing on sustainability and performance.