Active Fruits Fruiity soft drink

Active Fruits Fruiity is a private label fruit-flavored beverage brand specifically developed for the German discount retailer Lidl. The product shown features a peach and melon flavor profile.

As a private label brand, the manufacturing is handled by specialized beverage producers in Germany who bottle the drinks for the Schwarz Group. The brand serves as a value-oriented alternative to major international soda and juice brands, focusing on flavored water and fruit-based refreshments within the Lidl ecosystem. Ownership remains tied to the parent company of Lidl, the Schwarz Group, which is one of the largest retail conglomerates globally.