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Red Band is a historic confectionery brand known for its iconic sweets, especially fruit gums and licorice. Established in 1928 in Roosendaal, Netherlands, by T.J. Sweens, the brand originally focused on high-quality candy. Over the decades, it became a staple in Dutch and German households.
Today, Red Band is part of the Cloetta Group, a leading Nordic confectionery company. While its roots and primary manufacturing identity remain tied to the Netherlands, production is managed through Cloetta's European supply chain network. The brand maintains a strong market presence in Western Europe, particularly in the Benelux countries and Germany, continuing its heritage of producing 'original Dutch quality' sweets.
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