Kellogg's Extra Granola Frutta e Frutta Secca

Kellogg's Extra is a popular granola and cereal brand that trace its roots back to the late 19th century in the United States. Founded by Will Keith Kellogg, the company revolutionized breakfast with the creation of corn flakes. Today, the 'Extra' line focuses on crunchy granola clusters mixed with various inclusions like dried fruits and nuts, catering to a more texture-oriented breakfast market.

In late 2023, the Kellogg Company underwent a major corporate restructuring, splitting into two distinct entities. The global snacking business, which includes brands like Kellogg's Extra, Pringles, and Cheez-It, now operates under the name Kellanova. The cereal branch in North America became WK Kellogg Co. Outside of North America, including the European market where this specific Italian-labeled packaging is sold, the brand is managed by Kellanova.

Manufacturing for the European market is distributed across several large-scale facilities, with major plants located in Spain (Valls) and the UK (Manchester). This ensures fresh distribution across the continent, maintaining the consistent quality and crunch the brand is known for internationally.