Beurer personal care and wellness products

Beurer is an iconic German brand that has specialized in health and well-being products since its inception in 1919. Originally founded in Ulm, Germany, by Käthe and Eugen Beurer, the company first gained fame for introducing the first electric heating pads in the German market, providing comfort and warmth to households.

Today, Beurer is a global market leader in several categories within the health and wellness sector. While the company maintains its global headquarters and research and development hub in Germany, manufacturing takes place in various locations worldwide, including Germany, Hungary, and specialized production facilities in Asia, to ensure high technical standards and global distribution efficiency.

As of the mid-2020s, Beurer remains an independent, family-owned enterprise. It is currently managed by the fourth generation of the founding family. The brand's focus continues to evolve from mechanical wellness products into the digital era, integrating 'Connect' technology across their medical, beauty, and fitness product lines.