Annie's Homegrown Shells & White Cheddar Macaroni and Cheese

Annie's Homegrown Shells & White Cheddar is a staple product in the natural and organic food category, specifically within the packaged macaroni and cheese market. Originally founded in 1989 by Annie Withey and Andrew Martin in the United States, the brand built its reputation on providing cleaner alternatives to traditional convenience foods, using organic pasta and real cheese. The brand is famously recognized by its bunny mascot, Bernie, often referred to as the 'Rabbit of Approval'.

In 2014, Annie's Homegrown was acquired by the American multinational food conglomerate General Mills. Under General Mills' ownership, the brand has expanded its global footprint while maintaining its focus on sustainability and organic sourcing. The product is primarily manufactured in the United States, utilizing domestic supply chains for its organic flour and dairy components. Today, it remains a flagship brand in General Mills' natural food portfolio, marketed toward health-conscious families and consumers seeking non-GMO meal solutions.