Sensodyne ProGlasur Gentle Whitening tooth paste

Sensodyne ProGlasur (known as Pronamel in many other regions) is a specialized toothpaste brand designed to help protect tooth enamel from the effects of acid erosion. The product shown is the Dutch market version, as indicated by the 'ProGlasur' naming and Dutch descriptive text. Sensodyne was originally developed by Block Drug, a US-based company, before being acquired by GlaxoSmithKline (GSK).

Manufacturing for Sensodyne products occurs globally to serve different regional markets. For the European market, production is often centralized in facilities located in countries such as Slovakia, the United Kingdom, or Maidenhead. In 2022, GSK spun off its consumer healthcare division into a new independent company called Haleon. Consequently, Haleon now serves as the ultimate owner and operator of the Sensodyne brand, managing its global distribution and research from its headquarters in Weybridge, United Kingdom.