FRIA Milleusi Più wet wipes

FRIA is a prominent Italian brand specializing in wet wipes and hygiene products, established as a leader in its category within the Italian market. The brand is particularly known for its focus on skin-friendly ingredients and innovative textiles, such as the plastic-free biodegradable fibers showcased in this product. It is manufactured in Italy by Diva International S.r.l., ensuring high standards of quality and traceability.

Diva International S.r.l., the ultimate owner, is a family-owned Italian company founded in 1988 by the Pasquini family in Umbria. The company focuses heavily on sustainable manufacturing and is a specialist in the production of functional wet wipes for personal care, household hygiene, and pet care. The brand FRIA represents its flagship line for consumer wellness and daily hygiene needs.