WoodWick Vanilla Bean candle

WoodWick is a premium candle brand known for its signature wooden wicks that create a soothing crackling sound as they burn. Originally developed in Virginia, USA, the brand pioneered the use of natural wooden wicks in high-quality wax blends to offer a sensory experience beyond just fragrance.

In 2017, the brand was acquired by the Newell Brands family, specifically through its Yankee Candle Company subsidiary. Today, many WoodWick products are manufactured in the United States, particularly at facilities in Ohio and Massachusetts, though some components or specific lines may be produced globally. The brand remains a dominant player in the home fragrance market under the management of its American parent corporation.