Whimzees by Wellness Daily Dental Treats

Whimzees is a premium brand of dental dog treats known for their unique shapes and natural ingredients. The brand was originally established in the Netherlands, where it built a reputation for high-quality, vegetable-based dental chews designed to improve canine oral health. Even as the brand has expanded globally, the manufacturing primarily remains centered in their state-of-the-art facility in the Netherlands, ensuring consistent quality standards.

In 2017, the brand was acquired by Wellness Pet Company (formerly known as WellPet LLC), a major American pet food manufacturer. Following this acquisition, Whimzees was integrated into their 'Wellness' portfolio, now appearing on packaging often as 'Whimzees by Wellness'. The ultimate owner, Wellness Pet Company, is headquartered in the United States and is owned by the private equity firm Clearlake Capital Group. In the Australian market, the products are widely distributed through specialty pet retailers and veterinary clinics via local distribution networks.