Omino Bianco laundry additive

Omino Bianco is an iconic Italian brand that has been a household staple for laundry care since its inception. Originally known for its whitening additives (hence the name 'Little White Man'), the brand has expanded into a full range of laundry detergents, stain removers, and specialty additives like the color-catcher sheets shown here.

The brand was originally developed in Italy by the company Madel and later became a core part of the Bolton Group portfolio. Today, Bolton Group, an international conglomerate headquartered in Milan, manages the brand's production and distribution. While Bolton Group has a global presence, Omino Bianco maintains its manufacturing roots primarily in Italy, catering to the European market with local production facilities.