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Mentholatum is a historic brand originally established in Wichita, Kansas, United States, in 1889 by Albert Alexander Hyde. The company initially gained fame for its Mentholatum Ointment. In a significant turn of corporate history, the Japanese company Rohto Pharmaceutical Co., Ltd. acquired the Mentholatum Company in 1988, shifting its home base to Japan.
Today, Mentholatum products, including their popular lip balm lines, are manufactured in various locations globally to serve local markets, with major production facilities in Japan, China, the United States, and the United Kingdom. As part of the Rohto Group, the brand represents a fusion of American heritage and Japanese pharmaceutical innovation, focusing heavily on skincare and eye care solutions.
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