L'Oréal Elvital Öl Magique Shampoo

L'Oréal Elvital Öl Magique is a specialized hair care product designed for dry hair, marketed under the Elvive/Elvital brand. The brand Elvital (known as Elvive in many international markets) is a cornerstone of the L'Oréal Paris hair care portfolio, focusing on innovative formulas tailored to specific hair needs.

L'Oréal was founded in 1909 by Eugène Schueller in France, and it has since grown into the world's largest cosmetics and beauty company. While the brand originated in France and maintains its headquarters in Clichy, its production is highly decentralized. Elvital products are manufactured in various facilities across Europe and globally to serve local markets, though significant production still takes place in France and Germany for the European trade.