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Nutella is one of the world's most recognizable hazelnut cocoa spreads, originally created in Italy by Pietro Ferrero in 1946. What started as 'Pasta Gianduja' eventually evolved into the creamy product we know today, officially branded as Nutella in 1964.
Because Nutella is a global brand with massive demand, it is manufactured in numerous countries across Europe, North America, South America, and Oceania to serve local markets. In the European market, major production facilities are located in Italy, Germany, and France.
The brand remains under the private ownership of the Ferrero Group, a family-owned Italian multinational which has grown to become the second largest chocolate producer and confectionery company in the world. The company continues to be headquartered in Luxembourg, maintaining its heritage and strict quality standards for hazelnut sourcing.
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