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BEAR Fruit Yo Yos are a popular snack brand founded in the United Kingdom in 2009 by Hayley Gait-Golding. The brand was established with a focus on creating healthy, minimally processed snacks made entirely from real fruit and vegetables without added sugars or concentrates. The 'Yo Yo' product specifically consists of baked fruit rolls that are rolled into circular shapes, targeted primarily at children as a '1 of your 5 a day' snack.
In 2015, the brand's parent company, Urban Fresh Foods Ltd, was acquired by the Belgian confectionery giant Lotus Bakeries. While the brand originated and is headquartered in the UK, the manufacturing of BEAR fruit snacks primarily takes place at specialized facilities in South Africa. This allows the brand to source high-quality fruit directly from farms and process them at low temperatures to maintain nutritional value and flavor. Today, BEAR is a global brand sold in over 30 countries, maintaining its identity as a healthy alternative in the confectionery and snack aisles.
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