Realforno Fior di Riso e Latte biscuits

Realforno is a private label brand primarily associated with the German discount supermarket chain Lidl. The Fior di Riso e Latte biscuits are marketed as traditional Italian breakfast cookies made with rice and milk. While the brand is a house label for a German corporation, these specific baked goods are manufactured in Italy by third-party suppliers, such as Vicenzi S.p.A. or Balocco, to maintain authentic regional recipes and appeal to local consumer tastes.

The brand's distribution is managed by Lidl through its extensive European network. The ultimate ownership lies with the Schwarz Group, a family-owned multinational retail group based in Germany. This ownership structure ensures that while the product has deep Italian culinary roots and production sites, the commercial and strategic direction is dictated by one of Europe's largest retailers.