Bahlsen PiCK UP! Choco & Milk

PiCK UP! is a popular chocolate biscuit bar produced by the German family-owned company Bahlsen. Launched in 1999, it redefined the snack market by featuring a solid tablet of chocolate sandwiched between two crispy Leibniz-style biscuits. The brand is known for its high-quality ingredients and 'crunchy' identity.

Bahlsen remains a privately held company headquartered in Hanover, Germany. Production is primarily centralized in German factories located in Hanover and Barsinghausen, though the brand has achieved significant international presence. As of 2024, the company continues to be owned and managed by the Bahlsen family, maintaining its status as one of Germany's most recognized independent food manufacturers.