Jacques Puur-Noir Intense 72% chocolate bar

Chocolaterie Jacques is a historic Belgian chocolate brand with deep roots in the tradition of expert confectionery. Founded in Verviers in 1896, it gained early fame through the invention of the segmented chocolate bar, which allowed for easier portioning and consumption. For decades, the brand has been synonymous with quality Belgian dark chocolate, exemplified by the 'Puur-Noir Intense' line featuring high cocoa content.

Over its long history, the company transitioned from a family-run enterprise to become part of larger industrial groups. In the late 20th century, it became a subsidiary of the German Stollwerck group, which was later acquired by the Barry Callebaut group. Today, the brand is owned by the Baronie Group, a significant player in the European chocolate market. While the headquarters of the parent company has shifted, the manufacturing identity remains firmly Belgian, with production traditionally centered at the Eupen facility, maintaining its status as an authentic 'Belgian Chocolate' brand.