ja! Cornichons / Pickled Gherkins

ja! is the primary entry-level house brand of the German retail giant REWE Group. This specific product consists of pickled cornichons (gherkins), which are a staple in German pantries.

The brand was introduced by REWE in 1982 to provide a cost-effective alternative to name-brand goods. While the manufacturing of such products is often outsourced to various German or European food processing companies to maintain competitive pricing, the brand itself is exclusively owned and controlled by REWE Group, headquartered in Cologne. The REWE Group is one of the leading trade and tourism groups in Germany and Europe.