Sapone Borotalco / Saponetta Roberts

Saponetta Roberts, part of the legendary Borotalco line, is a staple of Italian hygiene and personal care. The brand's history dates back to 1878 when English pharmacist Henry Roberts created the 'Borotalco' formula in his pharmacy, the 'Profumeria Inglese,' located in Florence, Italy. The soap is renowned for its unique 'Borotalco' scent and its use of micro-talc which provides a distinctive skin-softening effect.

Originally developed by the company Manetti & Roberts, the brand has remained deeply rooted in Italian consumer culture. Today, the brand is owned by the multinational corporation Bolton Group. While it carries the legacy of its Anglo-Italian origins, the production and core brand identity remain firmly centered in Italy, where it serves as a leading name in body care and deodorants.