Orlando Tomate Frito with Olive Oil

Orlando is an iconic Spanish brand specializing in 'tomate frito' (fried tomato sauce), a staple in Spanish cuisine. Founded in 1922 in San Sebastián by the Orlando family, it originally started as a fish cannery before pivoting to tomato products in the 1960s.

The product shown is manufactured in Spain, specifically at the brand's main production facility in Alfaro (La Rioja). This factory is renowned for processing locally grown tomatoes within hours of harvest to preserve flavor. Although it is a deeply rooted Spanish heritage brand, it has been under international ownership for several decades. It was acquired by Nabisco, then Kraft Foods, and since 2015, it has been part of the Kraft Heinz Company portfolio following the merger of the two American giants. Despite its American corporate ownership, Orlando maintains its local identity and continues to lead the market in Spain.