Fitbit smartwatches and trackers

Fitbit is a pioneering brand in the wearable technology sector, originally established in the United States. It gained global recognition for its activity trackers and smartwatches designed to monitor health and fitness metrics such as steps, heart rate, and sleep quality.

Historically an independent company founded in San Francisco, Fitbit was acquired by Google (Alphabet Inc.) in a high-profile transaction completed in early 2021. This acquisition integrated Fitbit's health data and hardware capabilities into Google's ecosystem, specifically under its hardware division. Manufacturing is primarily outsourced to facilities in China, which is common for high-volume consumer electronics brands. Today, the brand continues to operate as a key component of Google's wearable strategy, competing globally in the health tech market.