Aunt Mabel's Cookies and Baked Goods

Aunt Mabel's is a prominent Scandinavian baked goods brand known for its high-quality cookies, muffins, and brownies. The brand's origin is rooted in Norwegian baking traditions, positioning itself as a premium yet homemade-style snack option found in grocery stores and convenience kiosks throughout the Nordic region and beyond.

The brand has undergone significant ownership shifts over the decades. It was originally developed under the United Bakeries umbrella in Norway. Today, it is part of the extensive portfolio of the Scandza group, which has played a critical role in expanding the brand's distribution and global reach. The manufacturing remains largely focused in Northern Europe to maintain the authentic taste and quality standards that defines the label.

In 2018, the Scandza group, including Aunt Mabel's, was acquired by the British investment firm Jordanes AS, which continues to oversee the brand's growth and international presence. This ownership structure ensures that while the brand maintains its Norwegian heritage and flavor profile, it benefits from a broader international logistics network.