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Forest Essentials is a premier Indian luxury cosmetics, skincare, and perfume brand that focuses on on 'Luxurious Ayurveda'. Founded in 2000 by Mira Kulkarni in New Delhi, the brand began with handmade soaps and candles before expanding into a full range of personal care products.
Products are primarily manufactured in the brand's own facility in the Himalayan town of Haridwar, India, using traditional Ayurvedic methods. In 2008, the Estée Lauder Companies acquired a minority stake in the brand, eventually increasing its investment over time. Through this strategic partnership, Forest Essentials has maintained its high-end positioning while expanding its global footprint into international markets such as London and various online luxury platforms.
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