Mercadona oranges (Naranjas)

The product is a bag of oranges sold under the Mercadona private label. Mercadona operates as a major Spanish supermarket chain with a vertically integrated approach to its supply chain. The oranges are sourced from various Spanish agricultural regions, primarily Valencia and Andalusia, through long-term partnerships with local farmers and producer organizations. This model ensures that fresh produce is distributed across its network within 24 hours of harvest.

The brand Mercadona was founded in 1977 as a small butcher shop in Valencia and has since grown to become Spain's leading grocery retailer. It is a family-owned company, with the Roig family maintaining the majority stake. The company's private label strategy involves collaborating closely with 'totaler' suppliers (formerly known as inter-suppliers) who manufacture products specifically for the Mercadona brand while adhering to strict quality and cost standards set by the retailer.