La Campagna chopped tomatoes

La Campagna is a private label brand primarily associated with the European discount grocery chain Netto (Salling Group). The product shown is canned chopped tomatoes, which are traditionally sourced and produced in Italy to ensure authentic flavor and quality. The brand serves as a budget-friendly option for Mediterranean pantry staples.

The ultimate ownership of the brand lies with Salling Group, Denmark's largest retailer. Salling Group manages various private labels like La Campagna to provide a range of Italian-inspired products across their store formats, including Netto, Føtex, and Bilka. While the branding evokes an Italian origin, it is a strategic retail brand developed for the Nordic market.