XQS Hallon Soda Nicotine Pouches

XQS is a prominent Swedish brand specializing in tobacco-free nicotine pouches and nicotine-free alternatives. Founded in 2005 in Jämtland, Sweden, the brand initially focused on quit-smoking products before expanding into the modern white pouch market.

The product is manufactured in Sweden, maintaining its heritage of Nordic craftsmanship in the oral nicotine category.

In 2023, XQS International AB was acquired by Philip Morris International (PMI). This acquisition integrated the independent Swedish brand into the portfolio of one of the world's largest tobacco companies, which is headquartered in the United States and has a legal seat in Switzerland. This move aligns with PMI's strategy to move toward smoke-free alternatives.