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The 'Doe eens lief' Agenda 2026 is a popular Dutch stationery product based on the 'Doe eens lief' (Be kind) movement, which was originally launched by the Sire foundation. The brand centers around the 'Lief' character, a charmingly drawn dog created by the late Dutch artist and illustrator Kees de Kort. These planners are typically published and distributed within the Netherlands, catering to a local audience with Dutch-language text and cultural themes of kindness and positivity.
While the character and the slogan have deep roots in Dutch social campaigning and art, the commercial rights for the 'Lief' merchandise are managed by specialized publishing and licensing entities within the Netherlands. The manufacturing of these spiral-bound planners predominantly takes place in the Netherlands to serve the domestic market. The brand represents a staple of Dutch stationery culture, blending practical organization with local artistic heritage.
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