Minor Figures Cheeky Oat (Churros)

Minor Figures Cheeky Oat is a flavored plant-based beverage specifically designed to capture the taste of cinnamon-dusted churros. The brand, Minor Figures, was founded in London, United Kingdom, by a trio of friends—Stuart Forsyth, Jonathan Chiu, and George Casalis—who aimed to create high-quality, plant-based products for the specialty coffee world. Their oat milk became a staple in cafes globally due to its ability to foam and texturize like dairy milk.

While the brand originated in London, it has expanded its footprint significantly, particularly in Australia and the United States. In the Australian market, Minor Figures often produces its products locally to reduce carbon footprint and support regional supply chains, though standard production for international markets remains based in the United Kingdom and Europe.

In terms of ownership, Minor Figures has transitioned from a small independent startup to a globally recognized brand with significant backing. In 2022, the company secured major investment from Danone Manifesto Ventures (the corporate venture arm of the French multinational Danone) and Green Monday Holdings. While the original founders maintain involvement, these strategic investments have provided the global infrastructure needed to scale the brand worldwide.