The Natural Chip Co. Potato Chips

The Natural Chip Co. is a prominent Australian snack brand known for its commitment to high-quality ingredients and the exclusion of artificial flavors, colors, or preservatives. Its products, primarily potato chips and corn snacks, are positioned in the premium, health-conscious segment of the snack market.

Originally part of the Snack Brands Australia portfolio, the brand has deep roots in the Australian food industry. The manufacturing process takes place locally in Australia, utilizing locally grown potatoes to ensure freshness and support for the domestic agricultural sector. Its focus on clean-label ingredients has made it a retail staple across major Australian supermarkets.

In 2016, the brand's parent company, Snack Brands Australia, was acquired by the Universal Robina Corporation (URC), a multinational conglomerate founded and headquartered in the Philippines. In 2021, URC sold its consolidated Australian and New Zealand snack food operations to Intersnack Group, a major European snack manufacturer based in Germany. Today, The Natural Chip Co. is managed under Griffin’s Snacks, which is a subsidiary of the Intersnack Group, representing a blend of Australian origin and major European corporate ownership.