Detergente 123 liquid laundry detergent

The brand 123 is one of the most recognized laundry care names in the Mexican market. Originally developed by the Mexican company Fábrica de Jabón La Corona, it was later acquired as part of a strategic portfolio.

Today, the brand is owned by Henkel, a German multinational chemical and consumer goods giant. While Henkel is headquartered in Düsseldorf, Germany, the production for 123 is primarily localized within Mexico to serve the regional market efficiently, often utilizing Henkel's massive manufacturing hubs in areas like State of Mexico. The product is positioned as a cost-effective solution for deep cleaning, frequently featuring scents like jasmine as seen in the packaging.