Soft Kamille Moist Toilet Tissues

Soft is a private label brand primarily associated with the German retail giant Aldi. Specifically, it is often found in both Aldi Nord and Aldi Süd stores across various European markets, though the specific branding 'Soft' for moist toilet wipes is a hallmark of Aldi's personal care range.

Originally developed for the German market, these products are manufactured by various contract manufacturers specialized in non-woven hygiene products, typically located within Germany or neighboring European countries to ensure supply chain efficiency for the retail stores. The brand is designed to offer a cost-effective alternative to name-brand hygiene wipes while maintaining high dermatological standards.

As a private label, the ultimate owner is the Aldi group (distributed between Aldi Nord and Aldi Süd). Aldi is a global discount supermarket chain headquartered in Germany, known for its focus on house-brand products and operational efficiency. The company remains privately held and operated by the Albrecht family interests.