Excel Peppermint Sugar-Free Gum

Excel is a prominent brand of sugar-free chewing gum that has become a staple in the Canadian market. Originally launched by the Wm. Wrigley Jr. Company, the brand was specifically developed to cater to consumers looking for long-lasting breath freshening and oral hygiene benefits. It is widely recognized for its iconic pellet format and various minty and fruity flavors.

Today, the Excel brand is owned by Mars, Incorporated, following the historic acquisition of the Wrigley Company in 2008. While the brand has global ties through its parent company, the production for the North American market—specifically Canada—has a strong local presence, historically being manufactured in facilities such as the Wrigley plant in Toronto. As a subsidiary of Mars, Incorporated, the brand benefits from the global reach of one of the world's largest food and confectionery manufacturers, maintaining its position as a market leader in the chewing gum category.